Makeup Artist & Beauty Influencer who broke barriers and redefined beauty standards on YouTube
James Charles Dickinson, known professionally as James Charles, is an American beauty YouTuber and makeup artist who revolutionized the beauty industry by becoming the first male spokesperson for CoverGirl in 2016. At just 17 years old, he broke traditional gender barriers in the beauty space and inspired millions of young people to express themselves through makeup artistry.
Born on May 23, 1999, in Bethlehem, New York, James discovered his passion for makeup during high school when he began experimenting with different looks and techniques. His artistic talent, combined with his bold personality and willingness to challenge beauty norms, quickly gained attention on social media platforms.
James Charles is known for his incredible technical skill in makeup application, his educational content that teaches complex techniques, and his collaborations with major celebrities and brands. Despite facing various controversies throughout his career, he has maintained his position as one of the most influential beauty creators on the platform, consistently producing high-quality content that showcases both artistry and entertainment value.
Became the first male spokesperson for CoverGirl at age 17, breaking gender barriers in the beauty industry and inspiring a new generation of male makeup artists.
Amassed over 23 million subscribers with makeup tutorials, celebrity collaborations, and beauty content that consistently garners millions of views.
Launched the James Charles x Morphe eyeshadow palette, which became one of the best-selling beauty collaborations of all time.
Worked with A-list celebrities including Kylie Jenner, Kim Kardashian, and Iggy Azalea, showcasing his professional makeup artistry skills.
Multiple Streamy Award nominations and wins in the Beauty category, recognizing his impact on digital beauty content creation.
Pioneered new makeup tutorial formats and was among the first to use high-quality production techniques in beauty content creation.
Began experimenting with makeup in high school, posting photos on Instagram that quickly gained attention for their artistic quality and bold creativity.
Made history as the first male spokesperson for CoverGirl, appearing in campaigns and breaking traditional beauty industry barriers.
Officially launched his YouTube channel with makeup tutorials and beauty content, quickly gaining millions of subscribers and views.
Released the James Charles x Morphe Artistry Palette, which became a massive commercial success and solidified his influence in the beauty space.
Attended the prestigious Met Gala, becoming one of the first beauty YouTubers to be invited to the exclusive fashion event.
Continues to create innovative beauty content, collaborate with major brands, and inspire the next generation of makeup artists and content creators.